Wedding florists and stylists based in picturesque Olinda, we work all over Victoria including Melbourne, the Yarra Valley and Dandenong Ranges (our backyard!), Mornington Peninsula, Daylesford, Gippsland and everywhere in-between. We understand you want the best for your wedding day and if that means driving for a few hours we are happy to get on the road! We are very proud to be on some of the best Victorian venues preferred supplier lists including Stones of the Yarra Valley and Bursaria (Abbotsford Convent and Refectory, Werribee) just to name a few.

Getting to know you is paramount in delivering a personalised concept for your wedding day. In fact we are often sad when your wedding day rolls around and we no longer have an excuse to catch up and have a chat! In the beginning of our journey we like to meet you in person so together we can figure out your style and what you might need for your big day. We then work on mood boards and concepts and supply you with a comprehensive quote.

Drop us a line, we’d love to help make your celebration one to remember.


Zoe Webb, I Heart Flowers

I’m Zoe, the creative director, resident arch builder, bouquet maker, buttonhole pinner and details overseer at I Heart Flowers. Our journey began back in 2011 just after I had had my first child. A friend was getting married and wanted her day to have special elements provided by friends. She knew my love of flowers ran deep and she asked if I’d look after the bridesmaids bouquets and boys buttonholes. I of course leapt at the opportunity! The concept was simple, the flowers provided by the professional florist making her bouquet but it stirred something in me I couldn’t ignore. A few more friends weddings and before I knew it I was getting referrals from strangers, juggling my day job, a young family and going to the flower market at ‘holy moly’ o’clock!

Primary at Pioneer Park Wedding


What’s our point of difference?

At I Heart Flowers we are very service focused, we want your wedding day to run smoothly and for the planning process to be fun (yes you heard right, FUN!). This is why our service model will alter to suit your needs and your particular event. Our staff have varied backgrounds and together we have many years experience problem solving, designing, building and flowering. We are also great networkers, we have made many friends in this industry and are happy for you to bend our ears about who the best vendors are, like which baker makes wedding cake people actually eat!

“Working with Zoe Webb of I Heart Flowers was a true highlight of my wedding. She helps you realise your flower vision to match the look of your wedding as well as other styling like stools, frames and candles. I cannot recommend her highly enough!”
“Everything was absolutely amazing! From my bouquet to the centre pieces. I loved everything soo much, it was exactly what I had asked for and more! THANK YOU VERY MUCH I HEART FLOWERS :)”

Yes we love weddings but this is not all we do. Consider engaging our services for you next birthday bash or Christening. We can help with all elements including invitations, decorations and of course, FLOWERS!

We love a good corporate job, don’t forget we have been Visual Merchandisers for 15 years! Does your business need help with a product launch, exhibition or showcase? We can design the concept from scratch or help build and merchandise the one you already have. Corporate Christmas parties, we’ve love them!